When was the last time you let someone screw up on purpose?


Reader,
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There's a country festival near us that I used to go to every single year when I was younger, no kids, definitely not thinking about anyone's bedtime.

This year, the boys’ favorite artist, Kane Brown, was there, so we decided to surprise the kids with tickets to the show. Which meant first convincing myself this was actually a place for kids. (Another story for another day. Let's just say a lot has changed in twenty years. Also, so many chairs…Who sits down at a concert? I want names.)

For the last couple of weeks, I told them the adults were going to the Festival, but it wasn’t really a place for kids, so they couldn’t go with us. They were not pleased.

When we finally shared the news, I was ready with my camera in hand, thinking they were absolutely going to lose their minds…

And Nothing. Silence. Blank stares. It was, hands down, the most anticlimactic surprise of my entire parenting career. I had pictured screaming, jumping, chaos. Instead, I got four kids looking at me like I'd asked them to do long division.

It wasn't until I said "okay, get your shoes on, we're leaving" that it landed. "Wait — we're actually going?? You SAID it wasn't for kids!" Yes. I did say that. Interesting to learn they do, in fact, listen to things I say. Filing that away for later.

Once it clicked, they lost it. Security let them up front for a few of the sets for smaller acts, and by the end, they didn't know whether to laugh or cry because they were so tired! Everyone slept until noon the next day. It was a great, chaotic, slightly unhinged night, and they will absolutely remember it for years to come.

But here's what happens sometimes in life and business. Sometimes we get so excited about what we're building, and the anticipation is so high, yet it doesn't always go the way we planned. But in the end, it always has a way of working itself out. Sometimes we just have to be patient, consistent, and trust that whatever happens is meant for us.

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​✏️ On the blog

​5 Things to Strengthen Before You Try to Grow Your Practice​
Growth doesn't come from adding more. It comes from getting stronger at what's already there. One of the five things I cover is follow-up, and it might be the most overlooked one of all. I used to think if someone went quiet, that meant no. Now I know it usually just means not right now. Life happened, they got busy, and they forgot. It's not personal.

🎙️ On the podcast

​From 4 Panic Attacks a Day to Zero, with Jayne Reynolds​
Jayne spent seven years being told her panic attacks were just anxiety. Every treatment aimed at the same assumed cause, and nothing worked, until someone finally looked past the obvious answer. Turns out it wasn't her serotonin at all. It was gluten, blood sugar, and a leaky gut that never recovered postpartum. Seven days after cutting gluten, the panic attacks stopped completely.

🌿 What I'm loving right now:

​ ​I moved my new mastermind community over to Heartbeat a few months ago, and I LOVE it. Community, courses, events, all in one place, no more duct-taping five platforms together. It also has an AI tool called Pulse that makes building everything fast and easy! Not only have I been using it to build my own community, but we built one out for a client, too, and she's loving it! If you're running any kind of community, building an online course, or starting a group program, I highly recommend it! Here is my link if you'd like to look into it! And remember, I only recommend what I actually use and LOVE! ​
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That's all for today!

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XO,

P.S. If your team needs more support with marketing, messaging, or building offers that don't require you in the treatment room 24/7 — book a call with me here, and we'll see if it's a fit.​

Hi! I'm Hailey.

I help natural health and wellness providers turn what they know into offers that sell without more 1:1 time with patients. We build the offers, the simple funnel, and the words that sell it, all while you're doing something else. Oh, and I don't believe in marketing that makes you feel gross, or in having to be on social every day to make it work.

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